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Wedding Florals & Event Design in Rochester & Finger Lakes, NY

Wildflower by Simply Events has been creating unique and memorable weddings and events since 2008. We specialize in crafting personalized celebrations that reflect your vision and style, from stunning floral arrangements to seamless planning and day-of coordination.

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For more than 14 years, we’ve focused on weddings across Rochester, the Finger Lakes, and beyond — working closely with couples to ensure they feel comfortable, confident, and excited about their big day.

Our services go beyond wedding flowers — we also provide custom planning packages, day-of event coordination, and full set-up services. To complete your celebration, we offer a curated collection of wedding rentals and personalized signage, ensuring every detail is as unique as your love story.

Who We Are

Wildflower by Simply Events is a boutique wedding floral and event design studio serving Rochester, the Finger Lakes, and the surrounding Upstate New York wedding market. We create thoughtfully designed weddings through custom florals, intentional styling, and seamless event coordination, bringing every detail together with a cohesive and elevated approach.

We believe beautiful weddings are built through more than just flowers. They come to life through thoughtful design, careful planning, and a team that understands how every detail should work together. From romantic ceremony florals and refined reception styling to curated décor, custom signage, and day-of coordination, we help couples create celebrations that feel polished, personal, and completely their own.

At Wildflower, our approach is rooted in creativity, collaboration, and calm execution. We work closely with every couple to understand their vision, guide the design process, and create a wedding day that feels effortless, meaningful, and beautifully styled from beginning to end.

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Why Couples In Rochester & The Finger Lakes Choose Us

Planning a wedding often means juggling multiple vendors, timelines, design decisions, and endless moving pieces. Wildflower offers a more thoughtful approach by bringing floral design, event styling, décor, signage, and coordination together under one creative vision.

Instead of managing separate florists, rental companies, signage vendors, and coordinators, our couples work with one team that understands how every piece of the day should look, feel, and flow. This creates a more cohesive design, a smoother planning process, and a far less stressful experience from start to finish.

Our clients choose Wildflower because they want more than beautiful flowers. They want a wedding that feels intentional, organized, and fully brought together. They want a team that can help guide the vision, simplify decisions, and execute every detail with care. By combining design and coordination, we create weddings that feel seamless, elevated, and thoughtfully curated in every way.

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Venue Experience | Where We Work

Wildflower proudly designs weddings throughout Rochester, the Finger Lakes, and many of the most sought-after venues across Upstate New York. From elegant city celebrations to vineyard weddings, waterfront receptions, and countryside estates, our team brings experience across a wide range of venues and wedding styles.

We regularly work with couples celebrating in Rochester, Fairport, Victor, Canandaigua, Geneva, Naples, and throughout the Finger Lakes, with experience designing weddings at many of the region’s most recognized venues including Ravenwood, Casa Larga, Hotel Canandaigua, Woodcliff Hotel & Spa, Arbor at the Port, Glendoveers, Oak Hill, and Inn on Broadway.

Our familiarity with local venues allows us to design with greater intention, plan more efficiently, and create events that feel naturally aligned with the setting. Whether your wedding is taking place at a historic estate, private property, vineyard, ballroom, or lakeside venue, we bring the local experience and thoughtful design perspective needed to make every detail feel seamless.

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Client Testimonials

Maureen brought my vision to reality for my wedding day! My florals were exquisite and perfect! She is very knowledgeable about florals and very easy to work with. Highly recommend Simply Events!

JoAnne Golisano-Barron

Maureen and her team are wonderful! She truly captures your vision, and her work is absolutely beautiful. She is always quick to respond to any questions or concerns and she is a complete sweetheart.

Christine Miller

Simply Events was AMAZING! After changing my mind so many times of what I had envisioned, she was able to make exactly what I wanted. She was very flexible and very easy to work with. I loved my flowers!

Emily Miller

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Let’s Design Something Beautiful

Your wedding should feel thoughtful, personal, and beautifully reflective of your story. Whether you are planning an intimate gathering, a timeless celebration, or a fully styled wedding weekend, Wildflower is here to help bring your vision to life with intentional design, seamless coordination, and carefully curated details.

From florals and décor to planning support and wedding day execution, we create celebrations that feel cohesive, elevated, and effortlessly brought together. If you are looking for a team that can guide the process, simplify the details, and design something truly meaningful, we would love to hear what you are planning.

Inquire today to begin designing a wedding that feels beautifully considered from beginning to end.

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